Startups are the drivers of innovation! They are helping to make Hamburg fit for the future and liveable, hand in hand with established companies and scientific institutions. But hey, what is so special about the Hamburg startup scene and why is it so successful? Why do so many IT students prefer to launch their careers in Hamburg? Is it the many network events in trendy locations, the original co-working spaces, startup slams and nightly hackathons or the people of Hamburg themselves? Is it the port and the Elbe or the growing number of accelerators and startup hubs with their international connections? The answer is surprising.