Please find detail on the nature, scope and purpose of the collection and use of data by the Hamburg Marketing GmbH (HMG).


Privacy Policy

Welcome to our website. We take the protection of your data very seriously. For this reason, we would like to let you know which data from your visit we will use and for which purposes. Should you have any questions on how we handle your personal data, please do not hesitate to contact our Data Protection Officer (contact details are provided at the end of this privacy policy).

The organisation responsible, as specified by the General Data Protection Regulation (GDPR), for using your data collected by this website is:

Hamburg Marketing GmbH, Wexstraße 7, 20355 Hamburg
info@marketing.hamburg.de

I. General information on data processing

  1. What are personal data?

The term ‘personal data’ is defined in the General Data Protection Regulation (hereinafter referred to as the “GDPR”). According to this definition, ‘personal data’ means any information relating to an identified or identifiable natural person. This includes details like your name, address, telephone number and date of birth. Information on how you use this website may also be categorised as personal data if it can be used to derive your identity.

  1. Scope of the processing of personal data

As a general rule, we process our users’ personal data only if this is required in order to be able to provide a functional website as well as our content and services. Our users’ personal data are regularly processed only after the users have expressed their consent or if processing is permitted by legal provisions.

a) Legal basis for processing personal data

Provided we acquire the consent of the data subject for processing their personal data, the legal basis is defined by Art. 6 para. 1 lit. a of the GDPR.

Art. 6 para. 1 lit. b of the GDPR forms the legal basis for the processing of personal data that is necessary for the performance of a contract to which the data subject is party. This also applies to processing operations that are necessary prior to entering into a contract.

Where the processing of personal data is necessary for compliance with a legal obligation to which our company is subject, the legal basis is defined by Art. 6 para. 1 lit. c of the GDPR.

Art. 6 para. 1 lit. d of the GDPR forms the legal basis in the event that the processing of personal data is necessary in order to protect the vital interests of the data subject or of another natural person.

If processing is necessary for the purposes of the legitimate interests pursued by our company or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject, the legal basis is defined by Art. 6 para. 1 lit. f of the GDPR.

b) Data erasure and retention period

The data subject’s personal data shall be erased or blocked if the purpose for which they were stored no longer applies. The data may be stored beyond this time if this was stipulated by European or national legislators in Union regulations, laws or other provisions to which the controller is subject. The data shall also be blocked or erased if a retention period stipulated by the stated standards expires, unless it is necessary to continue storing the data for a contract conclusion or contract performance.

II. Provision of website and creation of log files

  1. Description and scope of data processing

The following information is documented when accessing our website:

  • Browser type/browser version
  • Operating system
  • Referrer URL (previously visited website), as well as the pages accessed on our website
  • IP address
  • Date and time of the server request
  • Internet service provider

The data are also stored in our system’s log files. However, these data are not stored together with other personal data from the user.

  1. Legal basis of data processing

The legal basis for storing the data and the log files is Art. 6 para. 1 lit. f of the GDPR.

  1. Purpose of data processing

The system’s temporary storage of the IP address is necessary to enable the website to be delivered to the user’s computer. For this purpose, the user’s IP address must be stored for the duration of the session. The data are stored in log files to ensure that the website functions. In addition, the data help us to optimise the website and ensure the security of our information technology systems. The data are not evaluated in this context for marketing purposes. Our legitimate interest in data processing also lies in these purposes, in accordance with Art. 6 para. 1 lit. f of the GDPR.

  1. Retention period

The data we store shall be erased as soon as they are no longer required for achieving the purpose of their collection. This is the case after no more than seven days. The data may also be stored beyond this period. In this case, the user’s IP address shall be erased or distorted so that the client can no longer be classified.

  1. Possibility to object and opt out

Collecting the stated data is essential to be able to operate the website. For this reason, the user shall have no possibility to object.


III. Use of cookies

  1. Description and scope of data processing

Our website uses cookies. Cookies are text files that are stored in the internet browser or by the internet browser on the user’s computer system. When a user accesses a website, a cookie may be stored on his or her operating system. This cookie contains a characteristic string of characters that enable the browser to be unambiguously identified the next time the website is accessed.

We use cookies in order to make our website more user-friendly. Some elements on our website also require the calling browser to be identified after changing pages.

The following data are stored and transmitted in the cookies:

  • Language settings
  • Log-in information

On our website, we also use cookies that enable an analysis of the user’s surfing behaviour.

The following data, among others, may be transmitted in this way:

  • The search terms entered
  • The frequency of page views
  • The use of website features

User data collected in this way are pseudonymised by technical means. It is, therefore, no longer possible to assign the data to the respective user. The data are not stored together with other personal data from the user.

When accessing our website, a banner is displayed to inform users about the use of cookies for analysis purposes and make reference to this privacy policy. Information is also provided on how to prevent cookies from being stored in the browser settings.

  1. Legal basis for data processing

The legal basis for processing personal data using cookies is Art. 6 para. 1 lit. f of the GDPR.

  1. Purpose of data processing

The purpose of using technically necessary cookies is to make it easier for users to use websites. Some features of our website could not be provided without the use of cookies. These features require the browser to be recognised again after a change of page.

We need cookies for the following applications, among others:

  • Applying language settings
  • Remembering search terms

The user data collected by the technically necessary cookies are not used to create user profiles.

The use of analysis cookies serves the purpose of improving the quality of our website and its content. The analysis cookies enable us to find out how the website is used so that we can continuously optimise our services.

Our legitimate interest in processing personal data also lies in these purposes, in accordance with Art. 6 para. 1 lit. f of the GDPR.

  1. Period of retention, and possibility to object and opt out

Cookies are stored on the user’s computer and transmitted from the computer to our website. As the user, you therefore have full control of the use of cookies. By changing the settings in your internet browser, you can deactivate or limit the transmission of cookies. Cookies already stored can be erased at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to fully use all the website’s features.

IV. Google Analytics

  1. Description and scope of data processing

This website uses Google Analytics, a web analysis service of Google Inc, (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). The use includes the “Universal Analytics” operating mode. This facilitates the assignment of data, sessions and interactions across several devices to a pseudonymous user ID and thus the analysis of a user’s activities across devices.

Google Analytics uses “cookies”, which are text files placed on your computer, to allow the website operator to analyse how users use the site. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. However, if IP anonymisation is activated on this website, Google will reduce your IP address within Member States of the European Union or in other states party to the Agreement on the European Economic Area beforehand. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data. Sessions and campaigns are terminated after a certain period of time. By default, sessions are closed after 30 minutes without activity and campaigns after six months. The time limit for campaigns may not exceed two years. For more information on terms of use and data protection, please visit https://www.google.com/analytics/terms/gb.html or https://policies.google.com/?hl=en.

  1. Legal basis for data processing

The legal basis for processing the user’s personal data is Art. 6 para. 1 lit. f of the GDPR.

  1. Purpose of data processing

Google will use this information on our behalf for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet use. Our legitimate interest also lies in these purposes.

  1. Retention period

For more information on the retention period, please visit https://www.google.com/analytics/terms/gb.html or https://policies.google.com/?hl=en.

  1. Possibility to object and opt out

By changing the settings in your internet browser, you can deactivate or limit the transmission of cookies. You can also delete cookies already stored at any time. In this event, it may no longer be possible for you to fully use all the website’s features.

In addition, you can prevent Google from collecting and processing data generated by the cookie and on your use of the website (incl. your IP address) by downloading and installing the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=en.

 

  1. Google Adsense
  2. Description and scope of data processing

This website uses Google Adsense. Provider is Google Inc, (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). Analysis cookies are used here. Google Adsense also uses so-called ”Web Beacons” (small invisible graphics) to collect information. By using the Web Beacon, simple actions such as visitor traffic to the site can be recorded and collected. The information generated by the cookies and/or web beacon about your use of this website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information to evaluate your use of the website with regard to the advertisements, to compile reports on the website activities and advertisements for the website operators and to provide other services associated with the use of the website and the Internet. Google may also transfer this information to third parties if this is required by law or if third parties process this data on behalf of Google. Google will not associate your IP address with any other data held by Google.

  1. Legal basis for data processing

The legal basis for processing the user’s personal data is Art. 6 para. 1 lit. f of the GDPR.

 

  1. Purpose of data processing

The processing of users’ personal data enables us to analyse the surfing behaviour of our users with regard to the integration and placement of advertisements on our website. By evaluating the data obtained, we are in a position to compile information about the use of the individual components of our website including the ads placed there. This helps us to continuously improve our website and its user-friendliness. For these purposes, it is also in our legitimate interest to process the data in accordance with Art. 6 para. 1 lit. f GDPR. By anonymizing the IP address, users’ interest in protecting their personal data is sufficiently taken into account.

  1. Retention period

Information on the duration of storage can be obtained from the provider or at https://policies.google.com/technologies/ads?hl=en.

  1. Possibility to object and opt out

Cookies are stored on the user’s computer and transmitted by the user. Therefore, users also have full control over the use of cookies. You can deactivate or restrict the transmission of cookies by changing the settings in your Internet browser. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to use all functions of the website in full.

You can also deactivate the display of personalised advertising at https://support.google.com/ads/answer/2662922?hl=en.

V. Google Remarketing

  1. Description and scope of data processing

This website uses the Google Remarketing Service of Google Inc. Provider is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA. This service enables us to show our visitors user-related and interest-relevant advertising. For this purpose, cookies are used that enable the visitor to our website to be recognized when he or she subsequently visits websites that are also members of the Google advertising network. Google receives personal data about the visitor, such as his IP address or surfing behaviour. Google Inc. uses the data obtained in this way to display the advertising.

  1. Legal basis for data processing

The legal basis for the processing of personal data using cookies is Art. 6 para. 1 lit. f GDPR. The legal basis for the processing of personal data using cookies for analytical purposes is Art. 6 para. 1 lit. a GDPR.

  1. Purpose of data processing

The analysis cookies are used to optimise the advertising displayed to the user.

  1. Retention period

Information on the duration of storage can be obtained from the provider or at https://www.google.de/intl/de/policies/privacy/.

  1. Possibility to object and opt out

Cookies are stored on the user’s computer and transmitted by the user. Therefore, users also have full control over the use of cookies. You can deactivate or restrict the transmission of cookies by changing the settings in your Internet browser. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to use all functions of the website in full.

Furthermore, the person concerned has the possibility to object to interest-based advertising by Google. To do this, the person concerned must access the www.google.de/settings/ads link from each of the Internet browsers they use and make the required settings there.

Further information and Google’s current privacy policy can be found at https://www.google.de/intl/de/policies/privacy/

VI. Google AdWords

  1. Description and scope of data processing

We have integrated Google AdWords on our website. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043-1351, USA.

The use of Google AdWords enables the promotion of our website by inserting relevant ads into third-party websites and into Google search results, and inserting third-party ads into our website. When a user clicks on a Google AdWords ad, a conversion cookie is dropped onto the user’s computer. Conversion cookies do not identify the user. Instead, they help to show which pages on our website were accessed and whether or not a sale was generated or interrupted. The personal data are stored by Google in the USA. Under certain circumstances, Google may transfer these data to third parties.

  1. Legal basis for data processing

The legal basis for processing personal data using cookies is Art. 6 para. 1 lit. f of the GDPR. The legal basis for processing personal data using cookies for analysis purposes is Art. 6 para. 1 lit. a of the GDPR, if the user’s consent to this is provided.

  1. Purpose of data processing

Google AdWords enables internet ads to be shown in Google’s search engine results and in Google’s ad network. For this purpose, we select keywords that are used to display an ad in Google’s search engine results if the search engine user accesses a search result that is relevant to the keyword. With the help of an automatic algorithm and taking the previously selected keywords into account, Google’s ad network distributes the ads to thematically relevant websites. The extracted data help us to optimise our ads.

  1. Retention period

Information on the retention period is available from the provider or at https://policies.google.com/privacy?hl=en&gl=de.

  1. Possibility to object and opt out

Cookies are stored on the user’s computer and transmitted from the computer. Users therefore have full control of the use of cookies. By changing the settings in your internet browser, you can deactivate or limit the transmission of cookies. Cookies already stored can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to fully use all the website’s features.

Furthermore, it is possible for the data subject to object to interest-based ads from Google. The data subject can do this by accessing the link www.google.com/settings/ads from all the internet browsers he or she uses and then selecting the desired settings.

Further information and Google’s privacy policy can be accessed at https://policies.google.com/privacy?hl=en&gl=de.

 

Contact form and e-mail contact

  1. Description and scope of data processing

A contact form on our website can be used for making contact to us electronically. If users make use of this possibility, the data they enter will be transferred to us and stored.

The moment the message is sent, the following data will also be stored:

  • The date and time of registration

Alternatively, contact is also possible via the provided e-mail address. In this case, the user’s personal data transmitted in the e-mail will be stored.
The data thus provided shall not be forwarded to third parties. Instead, the data will only be used to process the conversation.

  1. Legal basis for data processing

The legal basis for processing data if the user’s consent is provided is Art. 6 para. 1 lit. a of the GDPR.

The legal basis for processing data transmitted in an e-mail is Art. 6 para. 1 lit. f of the GDPR. If the aim of the e-mail contact is to conclude a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b of the GDPR.

  1. Purpose of data processing

Processing the personal data entered into the input mask serves the sole purpose of handling the request. If contact is made by e-mail, the required legitimate interest shall also lie in processing the data.
Other personal data processed during the sending procedure serve to prevent a misuse of the contact form and ensure the security of our information technology systems.

  1. Retention period

The data shall be erased as soon as they are no longer required for achieving the purpose of their collection. This is the case for personal data entered into the contact form’s input mask and data sent by e-mail when the respective conversation with the user has ended. The conversation is deemed to have ended when the circumstances show that the situation in question has been conclusively clarified.

The personal data additionally collected during the sending procedure shall be erased no later than after a period of seven days.

  1. Possibility to object and opt out

Users can withdraw their consent to having their personal data processed at any time. If users contact us by e-mail, they can object to their personal data being stored at any time. In this case, the conversation cannot be continued.

All personal data stored during the contact process shall be erased in this case.


VII. Two-click solution for the integration of social media plugins

The website does not integrate any social media plugins directly into the website. Profiling by third parties is thus excluded.

In order to share our offers via Pinterest, Instagram, Facebook, Twitter, XING or Google+, we use the so-called two-click solution.

Only when you decide to share a contribution via the corresponding button and click on it, a data transfer to the operator of the respective social media service takes place.

We recommend that you read the data protection regulations of the respective social media service that you wish to use in advance so that you are informed about the purpose and scope of data collection and the further processing and use of the data as well as your relevant rights and setting options for the protection of your privacy.

You can find them here:

Facebook: https://www.facebook.com/about/privacy/

twitter: https://twitter.com/privacy

Google+: https://www.google.com/intl/de/policies/

Xing: https://www.xing.com/privacy

Instagram: https://www.instagram.com/about/legal/privacy/

Pinterest: https://about.pinterest.com/privacy-policy

 

Integration of Vimeo              

On our website we have integrated components from Vimeo. Vimeo is an Internet video portal that allows video publishers to post video clips and other users to view, rate and comment on them free of charge.

Vimeo allows the publication of all types of videos, which is why complete film and television programmes, music videos, trailers or videos created by users can be called up via the Internet portal.

The provider is Vimeo, Inc.555 West 18th Street New York, New York 10011.

The website does not embed Vimeo videos directly into the website. Profiling by third parties is thus excluded.

In order to watch our videos, users must first click on the preview image. The video can only be viewed after clicking away the hint or logging in. Data is not transmitted until this moment.

For more information, please visit https://vimeo.com/de/about and the Vimeo privacy policy, which is available at https://vimeo.com/privacy/


Integration of Soundcloud

On our website we have integrated components of Soundcloud. SoundCloud is an online music service for the exchange and distribution of audio files.
For more information, please visit https://soundcloud.com/pages/contact and Soundcloud’s published privacy policy, which is available at https://soundcloud.com/pages/privacy

 

Data security

We take technical and organisational security measures to protect your data from accidental or intentional manipulation, loss, destruction or unauthorised access. Our security measures are continuously improved in line with technological developments.

Rights of the data subject
If your personal data are processed, you are a data subject in accordance with the GDPR and you are entitled to the following rights from the controller:

  • Right of access in accordance with Article 15 of the GDPR

You are entitled to demand confirmation from us on whether we have processed your personal data. If we have processed your data, you shall be entitled to further rights of access as stated in Article 15 of the GDPR, including:

  • the purposes of the processing;
  • the categories of personal data concerned;
  • the recipients or categories of recipient to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organisations;
  • the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period;
  • the existence of the right to request from the controller rectification or erasure of personal data or restriction of processing of personal data concerning the data subject or to object to such processing;
  • the right to lodge a complaint with a supervisory authority;
  • where the personal data are not collected from the data subject, any available information as to their source;
  • the existence of automated decision-making, including profiling
  • Right to rectification

If the data we collect from you are inaccurate or incomplete, you have the right to obtain a rectification from us without undue delay, in accordance with Article 16 of the GDPR.

  • Right to restriction of processing

According to the conditions of Article 18 of the GDPR, you have the right to obtain a restriction of processing regarding your personal data.

After restriction, your data may only be processed with the data subject’s consent or for the establishment, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the Union or of a Member State. We shall inform you before the restriction of processing is lifted.

  • Right to erasure

If one of the grounds from Article 17 para. 1 of the GDPR applies, you shall have the right to obtain from us the erasure of personal data without undue delay, unless there is an exception to the obligation to erase in accordance with Article 17 para. 3 of the GDPR.

  • Right to information

If you have asserted your right to rectification, erasure or restriction against us, we shall be obliged to communicate this, in accordance with Article 19 of the GDPR, to all recipients of your personal data, unless this proves impossible or involves disproportionate effort. You also have the right to be informed about these recipients. The controller is obliged to inform you about these recipients.

  • Right to data portability

According to Article 20 of the GDPR, you also have the right to receive your personal data from us in a machine-readable format and to transmit those data to another controller without hindrance, provided the conditions of Article 20 para. 1 lit. a of the GDPR are given, or to have the personal data transmitted directly from us to another controller, where this is technically feasible and where the rights and freedoms of others are not adversely affected. This right shall not apply to the processing of personal data necessary for the performance of a task carried out in the public interest or in the exercise of official authority.

  • Right to object

You have the right to object at any time to the processing of personal data concerning you, in accordance with Art. 6 para. 1 lit. f of the GDPR.

We shall no longer process your personal data unless compelling legitimate grounds override your interests, rights and freedoms, or the processing serves the establishment, exercise or defence of legal claims.

  • Right to withdraw declaration of consent

You have the right to withdraw your declaration of consent at any time by making a corresponding declaration to us. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal.

Amendments to the privacy policy

This privacy policy shall be regularly updated in the context of the further development of the internet or of our services. We shall communicate any amendments in good time. To stay informed of the latest status of our data protection provisions, we recommend visiting this site on a regular basis.

Contact details for the Data Protection Officer

Katrin Rammo
intersoft consulting services AG
Beim Strohhause 17
D-20097 Hamburg

Telephone: +49 40 790 235 – 235  |  Mobile: +49 175 261 724 2  |  E-mail: KRammo@intersoft-consulting.de