Elbphilharmonie im Sonnenuntergang

Why Hamburg? Three reasons and a good plan

We love playing around, trying things out and experimenting. We owe amazing inventions such as adhesive plaster, the chip card and Nivea cream or essentials like disinfectant, navigation devices and the Advent wreath to this passion. Alfred Nobel allegedly invented dynamite in Geesthacht in 1866 and tested it on a raft on the Elbe River.

Today, Hamburg is a driver of innovation and an urban testing laboratory for futuristic projects and counts among the top 5 business locations worldwide

We, the 5.4 million inhabitants of the Hamburg Metropolitan Region, live and work on a 28,529 km² area. A particularly verdant metropolis, Hamburg is the economic heart of northern Europe, and will soon be even more closely connected to its neighbours in Scandinavia via the Fehmarn Belt crossing.

The German capital Berlin, the only city bigger than Hamburg, is a mere 91 minute commute. The metropolitan region consists of the Free and Hanseatic City of Hamburg and parts of the states of Schleswig-Holstein, Mecklenburg-West Pomerania and Lower Saxony. More and more people and companies are attracted to this region - and we fully understand that. We enjoy living and working here for three main reasons.

We love Hamburg’s urban flair, the shopping malls, co-working spaces and the cafés on the Elbe River and on the banks of Lake Alster. Yet, we need the sense of space and wind. We are metropolitan! City and country life, living and working know no boundaries here. Other borders are not to our liking and least of all intellectual boundaries. We were born with a merchant’s streak - a great match for a port city which has been a hub of international trade for over a thousand years. We cannot help turning the abundance of ideas into business models immediately. However, Hamburg does not issue permits for building castles in the air.

True to our allegedly stubborn and taciturn nature, we say “Moin, Jo and Tschö” (morning, yes and bye), seal business deals with a handshake and are always in a bit of a hurry because we are working fervently on the future for which we have a good plan.

That plan has to do with wind - our most important natural resource. The supply of wind here in the north is inexhaustible. That makes us THE capital of wind and a centre of renewable energies, wind power and environment-friendly hydrogen. We are counting on these resources to form ideal prerequisites for a sustainable economy in future. 

After again being voted smartCity recently, we can safely say our city is a hotspot of forward-looking technologies. Deep technologies such as artificial intelligence, blockchain, IoT and robotics are good for us and especially when they benefit mankind. We are quite proud of companies that develop intelligent solutions for climate change, start-ups that burn the midnight oil at hackathons and later use ultraviolet light to fight viruses. Developing lightweight hybrid materials is akin to gold bars in one of the world’s largest aviation centres

It may seem as though we are preparing for an alien to land in 2050. Perhaps, they would land in the port, the smart port with intelligent logistics; drones, self-propelled buses and feel entirely at home.

The people, the places, the near boundless opportunities and perspectives attract more and more investors, students and skilled workers to Hamburg and the region between the North Sea and the Baltic Sea. Needless to say, the demonstrably happiest people in Germany live and work in this region.

We love like-minded visitors as well as entirely different characters. Surf our future.hamburg website. Should you have any queries or suggestions, contact us or pop over. Are you a developer, investor or have a daring idea or brainchild? Tell us ALL about it. See you soon. 

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Hamburg as a European innovation hub - the top ten:

  • Second largest city in world’s fourth biggest economy
  • fDi magazine: most attractive region for international investors in Germany
  • International trade and port city: 250,000 residents of choice from 185 nations in Hamburg
  • 130,000 students, 12,000 researchers, around 10,000 IT companies
  • Highest university density: more than 20 universities and the university of excellence as catalysts of innovation
  • Creative founders’ scene
  • 45 per cent degree of digitalisation puts it in top position
  • Network of research and innovation parks with different focal points
  • DESY, XFEL, Fraunhofer, IAPT, ZAL, CFK Valley in location
  • Nine cluster initiatives ranging from aviation, renewable energies, media and life science
  • Fun Fact: Luneburg has the highest density of pubs in Europe after Madrid!


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