Petra is a pioneer in the mobile industry. She is one of the first women globally to co-found a mobile company in 2005, and has been successful in growing smaato to become one of the largest mobile companies in the world, as well as the largest independent global mobile advertising and real-time bidding exchange in the mobile advertising industry, with headquarters in San Francisco and offices in New York, Hamburg, Singapore and Jakarta.
Prior to her career in mobile, she was also very successful in e-commerce. As a founding member of Intershop in 1996, Petra was instrumental in growing the company from a startup to a publicly-listed company, with a market cap of $12 billion and worldwide offices in Europe, Asia, Australia and South America. Petra is a Silicon Valley veteran since 1981, one of the most globally-networked women executives and sits on several boards and has been appointed to international honorary positions. She is a member of the Global Leadership Team of Women in Wireless, Mobile Chair at GABA and International Board Member at Hamburg@work.
Petra was appointed Hamburg Ambassador to San Francisco by the Governor and First Mayor of Hamburg. She was appointed International Ambassador of the Technical University of Hamburg (TUHH) by the president.