André is a co-founder and one of the CEOs of Lichtblick. The digital agency develops strategies for conversion optimised communications with a focus on the creation of individual customer journeys. Lichtblick’s portfolio ranges from small workshops over digital innovation to universal communication strategies – including website development and long-term online-marketing strategies. André’s personal interests are in a holistic perspective on dialogue-based marketing. Because of his international experience as a process-consultant in the automotive industry, he is well aware of the challenges digitalisation poses to huge corporations. His own entrepreneurial endeavors lead to him to being constantly occupied with the right marketing mix. André will support us as a coach and will consult the winning startups regarding conversion optimisation, customer journey and web development.